Maybe this has happened to you: your company. Spends months preparing for major website changes. And maybe even a new product. You are excited to start updates with your customers and subscribers. It involves a press release, PR posts, an awesome landing page. Social media posts, but what if your audience doesn’t show the interest you VP Manufacturing Production Email Lists expected? 10 Tips for Email Announcement or Press Release Want to Read.
The truth is, many people quickly scroll past social media posts, and organic traffic can take a while to build. When it comes to PR threads, you also can’t rely solely on industry reporters and editors to run your ads for you. Email, on the other hand, allows you to communicate with your audience in a highly personalized and controlled way. 10 Tips for Email Announcement or Press Release Want to Read
Why Should You Use Email for Announcements
In this article, we’ll explain why email is a great tool for business. Announcements and press release distribution. We’ll also go over some tips and examples for maximizing brand awareness and engagement. Why should you use email for announcements and distribution of press releases? Email works well for announcements and press releases, because everyone on your list is likely to want to hear from you. After all, they voluntarily joined your list, opting in to your communications.
Social media posts can definitely work in your business’ favor, alerting customers to product updates and offers. However, some platforms, like Facebook, for example, are paid, meaning you may have to pay to get exposure to your audience. And even then, you rely on algorithms. With email, however, you and your subscribers are in complete control.
Distribution of Press Releases
Most adults use email and more than half check it daily.This means that subscribers are very likely to see your email in their inbox. You can carefully craft your design, branding, and message, and your followers can easily engage with your ad quickly. It’s hard to argue with numbers: 72% of people prefer to hear brand news by email. Meanwhile, only 17% choose social media.
With intriguing subject lines, concise and informative copy, stunning images, and clear CTAs, your conversion and engagement potential is truly limitless. Email tips for commercial announcements and press releases to maximize engagement It goes without saying that all your announcement emails – and all emails for that matter – should be optimized for mobile browsing.