Nonprofit email marketing continues to be a central axis in the donor and voter outreach wheel. Direct mail is still a big source of donations. But email marketing brings in its own share of donations and fills. All the communication gaps at an incredibly lower cost. 7 Elements Every Nonprofit Outreach Email Should Include
Some reports show average nonprofit email open rates as high as 34%, making email marketing a Vatican City B2B List significant force for nonprofits. If you’re reading this, it’s probably because you already understand the value of email and just want to know what to include in your email newsletters, welcome emails, donation receipts, and appeals. donations. This gives you a leg up on many nonprofits that don’t yet see the value of email marketing. 7 Elements Every Nonprofit Outreach Email Should Include.
Give yourself a pat on the back, then start adding these elements into every email marketing campaign you send out to your supporters. 1. Recognizable sender An easy way to build loyalty, support, and increase email open rates is to ensure that your nonprofit emails come from a recognizable and consistent person or entity.
Since you can choose your sender, it’s up to you who your emails should come from. Adjusting the sender is great for aggressively testing what resonates, then testing once in a while after you find a winner. Here are some ideas to try: Send from your organization . It is a direct and authoritative approach. If the recipient has signed up for your newsletter or made a donation in the past.
Subject Line Test
They will recognize the name of your nonprofit organization and be prompted to open your email. Send by your Founder, Executive Director or President. If the founder or leader of your organization is someone recognizable. This is a great way to build trust and consistency in your email marketing campaigns. Sending your development manager .
This can be a powerful tactic if your development director has been around for a long time and handles most donor relations, especially if they’re the ones who write letters or call donors from time to time. messages from a friend. 2. Subject Line Test Most, if not all, of your emails should test subject lines. You may be able to reduce your testing after testing for a while and declaring guidelines on winning materials. But until then, experiment.