Whether you recognize it or not, reviews are a crucial part of your brand’s online presence. And unfortunately, people who have had a bad experience. Are much more likely to seek an outlet to blow off steam. The inbound nature of online reviews certainly doesn’t work in VP Media Email Lists your favor. 8 Best Practices for Encouraging Customer Reviews by Email
Obviously, you can’t control what people say about your brand online. You can, however, encourage customer reviews and make it as easy as possible for your loyal customers to leave reviews. Email helps you turn the review process from a “wait and see” inbound strategy into an outbound marketing tactic. In this article, we’ll explain how and provide best practices for using email to your advantage and offer inspiration for product review email templates. 8 Best Practices for Encouraging Customer Reviews by Email
Why Should You Focus on Collecting Customer Reviews?
Why should you focus on collecting customer reviews? Simply put, you need to care about customer reviews because your future and current customers care about reviews. Among adults 34 and under, 91% trust online reviews. On average, consumers read about 10 reviews before deciding whether or not to use a business.
However, don’t be put off by a handful of negative reviews: 89% of people check out how business owners react to reviewers. In other words, a nasty review here and there isn’t bad because how you react is really what matters to potential customers. Unfortunately, your reviews from five years ago won’t be enough: nearly half of people say they only consider reviews from the past two weeks, at least for local businesses (although other industries and e-commerce websites may have some slack here).
Email Is the Best Method to Encourage Customer Feedback
Managing customer reviews well requires a change in the way you approach them. You should not treat reviews as one-time events. You should encourage customer reviews as part of your overall digital marketing strategy. Email is the best method to encourage customer feedback. Yelp, Facebook, Google, TripAdvisor, Zomato, ultimately they all work as inbound marketing tools.
While these platforms are great for general inbound marketing, they don’t leave much room for marketers to take control of the review platform. Instead, you have to wait for someone to make a purchase with your business and hope that they come online and leave a review. Email, on the other hand, allows you to approach the review process as an outbound marketing tactic.