Travel is becoming a more important aspect of life in today’s global economy. In fact, consumers are increasingly likely to spend their money on travel rather than physical items. Additionally, families are also increasingly using vacations as a way to bond and share experiences. 8 Things You Need to in Your Travel Important Newsletter.
According to research from Expedia Group, families with children under 9 now take at least three trips a year. Marketers need to have an email newsletter strategy in place to Chief VP Compliance Email Lists engage with travelers, whether your audience has just booked their trip or are still thinking about where they’ll take their next vacation. To help you get the most out of your email marketing, here are eight things marketers should include in their travel newsletter to retain their audience. 8 Things You Need to in Your Travel Important Newsletter.
How a Travel Newsletter Can Help You Engage With Your Customers
And convince their subscribers to convert. How a travel newsletter can help you engage with your customers A travel newsletter is an effective way to nurture your prospects while providing useful and relevant information. Not every prospect is ready to make a purchase, so newsletters allow you to stay in touch with your customers without constantly forcing them to buy. There is definitely room for marketers in the travel, hospitality and leisure industries to improve their newsletters.
Our data shows that emails in this industry are opened about 16.6% of the time on average, which is below the average for all industries. Click-through rates are also comparatively lower. Some of the biggest challenges marketers face when nurturing leads is creating relevant content and delivering.
Mobile Optimized Design
It the way their customers want it. Here are eight things you need to include in your travel newsletter design, content, and execution to be successful. 1. Mobile optimized design Flawed design can ruin the best travel newsletter. It’s no secret that travelers are using their mobile devices more than ever. People use their cellphones for everything from checking in for a flight to researching activities.
In fact, by 2021, it is estimated that over 77% of travel will be booked on mobile phones. You should format your newsletter where your audience will read it. Consider a responsive or even mobile-first layout to make sure it looks great when opened on a mobile phone. Southwest Airlines Mobile Email This email from Southwest looks great on a cell phone.