Digital Marketing Blog

The answer to this question can  found just  looking around you. How many electronic devices can you see? The chances are that you are reading this on a laptop or mobile. And there are probably a few other devices that can connect to. The internet within easy reach.

Think of how you consume Shandong Mobile Phone Number information yourself and even how you share information with colleagues, friends and family. Being online and  connect has transform the way we buy things, the way we find out about events and, it can even influence the way we vote.  Being readily online, at almost anytime, is one of the reasons digital marketing has transform how businesses promote and market their products and services.

We believe digital marketing has four key advantages over the traditional way of marketing – measurability, affordability, spe and engagement.

An insight into what people are interest. And how they find your website and move around it. How many people have visit your site? Where are they coming from, natural search, through pay-per-click (PPC), social mia or email campaigns? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.

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Affordability Digital

Marketing has ope up the arena of marketing to smaller and medium-siz firms the world over, putting them onto a level playing field with bigger corporates, through its affordability. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ costs a fraction of the cost of printing leaflets and can direct at a specific group of people.

At the same time, you get much greater reach with a wider audience that potentially spans the entire world, and less paper goes to landfill to boot. Similarly, online banner adverts on websites generally cost less than adverts plac in more traditional outlets like daily newspapers or magazines. With the data that  generated  these online advertising techniques you also get feedback on how efficient you ad spend was too.

Speed You can also

Get your message out there quicker in the virtual world – a simple click of a mouse button is all that is needed.  When compared to the much longer process of getting print materials produc and distributed, it means that companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for the development and printing of a flyer. An e-newsletter can be written and controlled when it gets sent out and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper and you never quite know how many people have seen it.

 

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