Mailing lists are like the gift tree of marketing: they can help position you as a trustworthy brand, build relationships with your subscribers, and increase sales, among other benefits. Especially when launching an online course or other digital product, Réunion B2B List having a large email list can often be the difference between a profitable launch and one that receives crickets in response. Go From the Zero Subscribers to a Profitable Online Course.
But, to reap the benefits of email marketing, you must first build a quality email list and nurture it regularly with educational yet engaging emails. Read on to learn four steps brands can take to build their email lists from scratch and successfully launch an online course. Why You Need To Before Launching Your Online Course Building. Go From the Zero Subscribers to a Profitable Online Course.
Why You Need to Grow Your Email List Before Launching Your Online Course
Your email list before launching an online course is like sending invitations to an event you are hosting. People won’t know unless you tell them. And why take that risk after all the hard work you’ve done? Your subscribers want to hear from you by email. Campaign Monitor’s 2017 Consumer Email Habits Report found that consumers preferred email to communicate with brands across all industries, including 66% who preferred email to hear from retail brands.
and 55% who preferred to hear from travel and hospitality brands. Given the unique characteristics of email marketing, it’s no surprise why email is such a hit with consumers. Unlike paid advertising or direct marketing, email is a form of permission-based marketing.
Your Subscribers Want to Hear From You by Email
Where subscribers only receive your email marketing messages because they have explicitly signed up to see them. That’s quite refreshing, given. How many paid ads and other promotional materials your average consumer is bombarded with on a daily basis. Email is also great for sending targeted information and impressing subscribers with the originality and personalization of your message.
To see just how innovative email can be, check out Campaign Monitor’s email gallery. Email being a hit with consumers is reason enough to add it to your marketing efforts. However, email is not only beneficial for subscribers; it is also a high return investment for brands. Email offers a high return on investment, compared to other channels.