Are you ready for the holiday marketing season? If not, optimizing your strategy now could make all the difference. Don’t wait until Black Friday to test your new customization tactics. Get started now with a fall fashion newsletter. Read on to Mali B2B List discover some best practices. For getting the most out of your newsletter, along with plenty of inspirational examples. How to Create an Attractive Fashion Newsletter (+7 Examples)
Why should you bother with a fall fashion newsletter? People tend to think of spring as the best time for a fresh start, but what about fall? New cabinets for cool weather. Fresh school supplies and new classes. The leaves change color and fall, and we all remember that a new year is approaching. How to Create an Attractive Fashion Newsletter (+7 Examples)
Why Should You Bother With a Fall Fashion Newsletter?
Now is a great time to evaluate your fashion newsletter. Strategy and change things up to increase loyalty. Conversions, and engagement. According to Adobe research, the average person spends about 2.5 hours a day in their inbox. For younger generations, the figure is even higher, with the average millennial checking email for more than 6 hours a day.
Additionally, around 50% of respondents said they prefer brands to contact them via email rather than other means of marketing like direct mail, text and social media. Indeed, with email, consumers are in control. If a brand contacts them too frequently or the content of the email is no longer relevant, a subscriber can simply adjust their preferences or unsubscribe completely. Not only is email an effective way to reach consumers.
8 Fashion Newsletter Best Practices to Boost Engagement
But fall is the perfect time to hone your strategy before the holiday season kicks in. Why play guessing games with your personalization tactics when you can get it right a few months in advance? 8 fashion newsletter best practices to boost engagement To get the most out of your fall fashion newsletter, there are a few best practices to keep in mind.
Nothing is set in stone and you should always adjust your tactics to match what works with your content and your audience. However, keeping a few tips in mind when designing your layout and copy can make a huge difference in your open rate, click-through rate, and conversions. 1. Optimize for mobile. More than half of all emails are opened on mobile devices, and that number doesn’t seem to be slowing down any time soon.