Spend more time researching than cold calling You probably already know that cold calling has a low success rate and is therefore not the best use of your time. So how do you expand your customer base? By conducting essential business research . This research will help you identify the leads most likely to give you a positive response. High level market research will allow you to better understand the demand for what you are selling. You will also want to familiarize yourself with your competitors and their sales strategies. How to Generate More Leads and Increase Sales.
So when you contact prospects, you already know what kind of offers they are getting. The next step is to research the business models, goals, and most importantly, the challenges they might face. This will allow you to focus your efforts on the most promising leads and pitch your products or services as solutions Hong Kong Phone Number List to those challenges. Keep in mind that companies typically get a lot of cold calls, so they may not be particularly responsive. This is exactly why it is so important to spend more time on research rather than cold calling. How to Generate More Leads and Increase Sales.
Your target audience
Before you start calling, you’ll need to consider some key details that will give you some insight into how their business is doing: Have they recently released a new product? Have there been any significant leadership changes? Recent funding rounds? This background information will let you know if now is the right time to contact them and make them an offer. The timing also depends on the buyer’s journey. Before they’re ready to close a deal, your prospect will typically go through three stages.
The first step is when they become aware of a problem that prevents them from increasing their profit margin. During the second stage, they will start looking for solutions that include products and services from other companies. In the last step, they are ready to weigh the pros and cons of the different options they found in the previous step and make a decision. Meet solutions face to face and sell Once you’ve found leads that match your target audience, reach out to them and see if you can convince them to schedule a meeting.
Meet Solutions Face to Face
They will probably ask you questions over the phone to see if your offer is worth the time. If you are able to address their concerns to their satisfaction, they will give you the opportunity to discuss a possible collaboration in more detail. This will be your chance to establish trust and present your products or services as a business solution. This is what you will want to focus on and you will need to prepare with the data to back up your claims. That’s why we put so much emphasis on the importance of research throughout this article. Your goal is to show them how their business will benefit by doing business with you.