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We are getting busier, so we will look more closely at whether an event is worth it. Data from one of the largest event platforms shows that only 42% of virtual event attendees fully attend a session. According to 66% of event organizers, creating a France Phone Number meaningful experience is the main priority to work on in the coming year. Not trying to France Phone Number spice up a standard program with a virtual treasure hunt at the end, but really working out the virtual customer journey step by step. For the different types of visitors. Because why would that visitor come by live, if the content is also published online later? So that the visitor can view the content on their own, at their favorite viewing location.

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An analysis of the questionnaires we sent after TED events showed this very clearly. People really came for the total experience. The TED talks themselves were later always published publicly. It was precise all the surprises from invitation to goodbye that visitors came by live for. From passively leaning back and watching, to actively participating as a visitor and co-creating the experience. From purely absorbing to really being completely immersed in the whole. Physical, virtual and hybrid, on all fronts it is necessary not to see this as a simple cupcake with a logo with the coffee but as an integral part of the core concept and strategy. A meta-analysis of several studies also shows this.

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More micro-moments In the year before corona, the average attendance of a congress was 4900 people. Here too, I see a strong shift to much smaller-scale events. Research has already shown that 55% of organizers focus on smaller-scale events. This is also not something that just happened in the past year. At TED, it was always cool to see the big venues that we filled to the brim, such as theaters and concert halls. But we often received equally good and sometimes even better feedback from the visitors on the ‘Salons’ that we organized with a maximum of 5 speakers and 100 visitors.

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