More Than Email: the Future of Digital Email Marketing 2019

Contemplating the future of email marketing seems to be ubiquitous in the digital marketing news. And more and more marketers are coming to the same conclusion. Email marketing is the perfect way to Comoros B2B List win and retain customers. Email marketing is expected. To continue to grow over the next few years and even survive some of the new marketing channels used today. More Than Email: the Future of Digital Email Marketing 2019

In a recent study, we asked hundreds of small businesses. Where they saw the most potential to win new customers and build brand awareness. don’t see social media the same way. At least not in the long term. The good folks at Litmus recently surveyed consumers and asked them which marketing channels they think will be relevant over the next 10 years. Email marketing came out on top. More Than Email: the Future of Digital Email Marketing 2019

Why Email Marketing Still Matters

The future of email marketing is still vibrant. This graph shows the percentage of consumers. Who think these channels will still exist in 10 years Source. Litmus Yes, the face of digital marketing is constantly changing. However, email marketing remains constant. Why Email Marketing Still Matters The future of email marketing is very bright, especially as more and more people prioritize checking their email all day, every day.

It’s no wonder, as our inboxes are constantly filling up with everything from friendly communications to professional messages and, yes, marketing content. According to Statista, in 2018 alone, more than 281 billion emails were sent and received daily worldwide, and that number is only expected to increase and could reach 293 billion this year.

Email Trends to Note Right Now

Comoros B2B List

In the future, by 2023, this number is expected to reach nearly 350 billion emails sent and received daily worldwide. Here’s another interesting fact to ponder: there were currently around 3.9 billion. Active email addresses in use at the start of this year. When you compare that number to the total number of active social media profiles worldwide, 3.5 billion. It’s easy to see why email marketing remains a powerful channel for reaching consumers.

Email Trends to Note Right Now Email marketing is here to stay; However, this does not mean that the standards and what consumers want will remain the same. Indeed, traditional email campaigns will continue to evolve, forcing marketing teams to evolve alongside them in order to continue to see the return on investment they are accustomed to.

Leave a comment

Your email address will not be published.