My Biggest Takeaway Is In The Element

By involving your audience in your storytelling (read: giving them the opportunity to share content in which they tell their story about your brand), they can help you surprisingly well. This user-generated content is often even seen as more sincere and more credible by viewers, readers, and/or listeners than communication from the brand itself. It is up to Poland Phone Number you to steer this in the right direction, ideally within the same predefined frameworks as the stories you tell yourself: short, powerful, substantive and visually appealing and always linked to your overarching story. So don’t forget to inspire the Shakespeares in your target group and tell your best stories together on social media.

Takeaway Is In The Element

Do you ever talk about your basic model, service package or plus method? A missed opportunity, because these kinds of gray terms rarely evoke a wow feeling. Rather design eye-catching words for your field, because this will immediately hit the imagination button in your reader’s brain. You exert adhesive force with signature words. What are signature words? Signature words are characteristic words with adhesive power, which you preferably glue together yourself. With your own vocabulary, you can create an unmistakable style, for example for content marketing. You break free from the clichés because you present surprises with your language.


Is In The Element

These signature words are also part of your signature story, making your approach irresistible. Flaked language This is urgently needed because we are getting tired of empty words such as a high service level, an inclusive method. A quality approach, and a roadmap to success. It is a worn-out language that everyone uses and therefore hardly has any meaning. The brain marks these words as useless information and hardly notices them anymore. Your brain does respond alertly to striking words, which open the way for the underlying message like icebreakers. Coolblue is a company that has understood this perfectly. The CEO is the final boss, the delivery bike is called the FIETS Fieuw and if you deliver packages you have a job as a delivery hero.

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