Just like the babymoon is a contraction of baby shower and honeymoon. Or stick together two words that come from different worlds. Think of Kees Klomp ‘s economy of meaning , Karen Romme ‘s calimero marketing and Sander Heijne and Hendrik Noten ‘s phantom growth . signature 3. Bomb it to an effect It can be even easier: paste the word ‘effect’ after a word. People immediately find the associated phenomenon a lot more interesting, because it Saudi Arabia Phone Number gives it a right to exist. An example of this is The Bromvlieg Effect , the recent book by Eva van den Broek and Tim den Heijer. The authors cleverly named their book after the blowfly in urinals at Schiphol, with which the airport controlled the behavior of men who urinate.
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The book title immediately intrigues and attracts readers like bluebottles. the authors wrote in their book. You achieve something similar by pasting a word -factor, -technique, -policy, -principle, -knowledge or -moment . For example, we know pomodoro technique (a technique for time management snotte bubble policy (how daycare centers deal with children with a cold) and the pyramid principle of the writing trainers Eline Janssen and Marita van Rijssen. The word makes it something natural, which seems to have always been there. 4. Surprise with a pun Well-designed signature words get extra stickiness with a pun. Often some letters are slightly different than in the original word. For example, a drift clicker is an impatient internet surfer. Complete thinking is a variation of conspiracy thinking.
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Create your own playground Or give a new meaning to an existing word. Lawyer Charlotte Meidersma serves instant coffee to settle conflicts. Trainer expert Karin de Galan always talks about the slide as her permanent opening part, intended to open up participants to the teaching material. Speaker and writer Ben Tiggelaar has put the Ladder on the map, and also the MBA in one day. With their own language they create their own playground, which they immediately use to strengthen their expertise. Their own words strengthen their credibility. Clear signature words You read it already: word innovators are extremely creative. But that creativity is also a pitfall.