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In short: the demand is high (the number of listeners is increasing), but the supply is relatively low. This means that at the moment and in the coming years there is still a lot of room to (re)start your own podcast. People talking during podcast. Photo by Marleen Sahetapy Trend 2: make money In addition to advertising and sponsorship, many ways to monetize your podcast have emerged in recent years . For example, donation models such as Patreon, Friends of the Show and Hats Off. But also affiliate marketing, in which the listener receives a discount, for example, and the maker a fee, if the listener sells a product or service referred to.

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New on Frankwatching The future of social media is open and decentralized like this New social app BeReal is growing explosively: this is how it works sat 10 tips & 10 tools for organizing communication work fri Intertoys’ strategy: TikTok, kidfluencers & focus in communication do As a marketer, you need to know this about the customer data model do Trend 1: growth forecast The number of podcast listeners in the Netherlands has risen sharply in the past Japan Phone Number two years. In May 2019, 28% of the Dutch sometimes listened to a podcast, in December 2021 that was 46%. Which amounts to about 6.4 million Dutch people in total . In America, the percentage of Americans who have already listened to a podcast is higher Edison Research, pdf .

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The number of listeners will continue to increase in the coming years. The number of Dutch podcasts has increased in recent years. In April 2020 there were 5,971 different Dutch-language podcasts. By December 2021, that number has risen to 15,995 (source: Listen Notes ). Compar to the millions of social media accounts that entrepreneurs bet on in large numbers this number is relatively low.

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