In this article, I will take you through the mindset that you can immediately incorporate into your marketing mix: on your social media, in your emails, your tone of voice, you’re after-sales and other communication with your target groups. Welcome to the Romania Phone Number Loyalty Loop The Loyalty Loop is a continuous consumer journey of contact moments. And these contact moments are not only functional but above all contribute to a positive, valuable and surprising experience. This model is originally from McKinsey, but Davis provides the context and examples.
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For him it’s simple, forget the familiar funnel first . Because a linear process no longer exists. There are now so many channels that demand our attention. Prospects go in somewhere and get out somewhere. So enter the Loyalty Loop . In this model there is an interplay of so-called micro-moments: Moment of inspiration A journey you never expected to buy something you didn’t even know you needed. The trigger question Which brand do I need The prime brand The first brand that comes to mind. Active evaluation What other brands are there Moment of commitment You make the choice and buy. Andrew Davis’ Loyalty Loop for more loyalty.
For example: in 4 steps through the model Andrew Davis has a great example of how this model works in real life. It started with a letter from his leasing company about his Nissan with the text: ‘the contract expires in 30 days. Moment of Inspiration When reading the letter you realize what is coming: the car has to be handed in. In your mind you immediately start looking at what you need to do, for example looking for a new car. And that’s where the journey starts. Trigger Question The trigger question that is in your head at that moment sets things in motion: what will my next car be? Initial Consideration.