Structured Data Must Match

Also, do not adjust prices to the user’s IP address. Are you not actively using both channels at the moment? Then remember that these can help and strengthen each other enormously. Are both channels used? Walk past your colleague more often and Malta Phone Number discuss the possibilities. SEO and SEA also have a lot in common with the rest of the marketing channels. Together you are responsible for the online marketing performance!As a copywriter I see it very often: companies invest a lot of money in a beautiful website, but they write the texts themselves. There is always someone within the company who can ‘write nicely’ and therefore takes care of the web texts or blogs.

The Value The User Sees

Of course I understand that better than anyone, but nice writing is not copywriting. That’s why I’m sharing my ten copywriting dos and don’ts today. Five copywriting don’ts Let’s start with five things I wouldn’t recommend. Don’t use too much jargon For you, everything within your field is a piece of cake, but do not assume that this is also the case for your visitors. Avoid using jargon when writing web copy, blogs, or social media posts. This way you ensure that you continue to write in understandable language. Don’t mention clichés “With more than ten years of experience” or “your partner for” are examples of clichés that you do not want in your lyrics.


Data Must Match

In fact, visitors don’t see why they should choose you. Don’t Keyword Stuffing Using the right keywords in web copy or blogs is smart, but make sure you don’t overdo it. The frequent use of keywords is also known as ‘ keyword stuffing ‘. Not only is this a nuisance for your readers, but Google also isn’t very happy about it either. Don’t Use Too Much Text Visitors often scan within a few seconds whether they find a text interesting. You can imagine that they drop out faster if a whole piece of text is visible. Using too much text is therefore not smart, because it does not invite you to continue reading. Whether you’re writing a web copy or blog, make sure it’s a joy to read! Don’t use different forms of address.

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