The end of the year is just around the corner, and for nonprofits. That means formulating email. Campaigns to meet year-end fundraising goals. But what good is an amazing email if no one opens it? Carefully crafted nonprofit email subject lines are the most powerful tools in Cyprus B2B List your arsenal for generating those year-end donations. The 13 Best Nonprofit Email Subject Lines We’ve Seen.
Read on to find out how you can get them right. How to Write Nonprofit Email Subject Lines Dec. 31 is the busiest day for nonprofit emails, according to research. In fact, December, in general, is a busy month for nonprofit emails. If you want to break through the noise. You’ll need to spend a significant amount of time crafting the perfect subject line.
How to Write Nonprofit Email Subject Lines
Thirty-five percent of people decide whether or not an email is worthwhile based on the subject line alone. You only have a few words to achieve multiple goals: to inspire, intrigue, create urgency and encourage action. So keep the following tips in mind. Use action verbs. If you can use an action verb as the first word in your email subject line, great.
If not, try to include at least one somewhere in the text. When it comes to nonprofit email subject lines, some powerful action verbs include: to save To help To give Change To rejoin This email from the Patagonia Association is loaded with action verbs that inspire the reader to take action. In-body photos are also effective, provided they are mobile-friendly. Introducing these action verbs in the subject line tells your reader.
Use Action Very Good Emails Be Personal
What you want from them and what they can expect from the rest of the email: nonprofit email subject lines Source: very good emails Be personal. Personalizing the subject line of your nonprofit email increases your open and click-through rates and will help you develop a relationship with your audience. According to Experian research, this means at least 27% higher open rates and 11% higher click-through rates, as well as six times higher transaction rates.
Then Create a subject line that includes the recipient’s first name and consider using the name of a specific person in your organization as the sender. It will feel more like a one-on-one conversation between two people rather than an organization addressing a non-specific person, asking for money.