The holidays are upon us and many marketers are hard at work preparing for their biggest season of the year. After all, customers are looking for gifts and experiences. They can buy for their loved ones and. Let’s be honest, for themselves. And they are willing to spend more money to Turkmenistan B2B List buy the best. The Ultimate Guide to Holiday Experiences Deliverability.
In fact, Reuters reported that sales in 2019 are expected to grow between 3.8% and 4.2% to a range of $727.9 billion to $730.7 billion, from $701.2 billion, or 2.1% growth, in 2018. Deloitte also forecast a 14-18% increase in e-commerce sales in 2019 compared to the same holiday period in 2018. It’s no surprise that email is the biggest driver of holiday revenue, accounting for up to 20% of online visits to holiday websites.
Control the Deliverability of Your Holiday Email Campaigns
With email being one of the most. Cost-effective ways to promote your business (every dollar spent on email marketing earns up to $42 in return). You’d be remiss to overlook. The revenue potential of email marketing by this holiday season. Control the deliverability of your holiday email campaigns Customers expect.
Their favorite companies and brands to offer offers and promotions to attract their business. And your subscribers know that the inbox is where most of these offers will find them. But With an estimated 293 billion emails sent daily in 2019. Brands are vying for space in their customers’ crowded inboxes. This shopping season. Likewise, as mailbox providers prepare for this annual peak time in mail volume, their receiving servers may be overwhelmed, resulting in longer delivery times and rejected emails.
Deliverability Is Key to Successful Holiday Email Marketing
Then You have amazing offers and incentives and you want to make sure your customers and subscribers see them. It’s doubly important during this time to focus on optimizing inbox placement and avoid anything that could negatively impact subscriber engagement and your sender reputation with inbox providers. reception.
As a marketer, you know that orchestrating a successful Black Friday and Cyber Monday requires a finely tuned marketing strategy and email will be one of the primary tools to drive strong performance. of sale. Not only are consumers buying products via email than those who don’t receive email offers, but email subscribers are also 3x more likely to share content on social media than prospects. who went through another channel.