Marketing is the lifeblood of a business and has evolved quickly over the last few decades.
In the past, you could post an ad in the newspaper, pass out flyers, or advertise with a billboard; it was enough to drive business to your door. Nowadays, it is much more than billboards and newspaper ads. Consumers are flooded with advertisements via social media, TV, and streaming services.
Marketing is a way to create brand awareness, communicate products and services to target audiences, and connect with and influence potential customers. Therefore, your marketing plan should be tailored to your company size, goals, and marketing priorities.
Depending on the goal of each
Type of marketing strategy, every business can use a mix of these methods to target their desired audience and increase overall leads and revenue.
In this post, we are breaking down 12 different types of marketing you need to know about. Let’s dive in!
Traditional marketing methods are those promotions Sri Lanka Phone Number you see offline– Tactics like newspaper ads, billboards, radio ads, and commercials. These marketing strategies have been around long before the internet emerged, and while seemingly dead, traditional marketing lives on!
Many businesses still succeed through sponsorship opportunities, television ads, billboards, and promotional mail.
Like traditional marketing
Digital marketing is a way to connect with and influence your target audience. The difference is that you do this through a combination of online channels rather than offline. Some excellent digital marketing channels include video content, social media posts, content marketing, web, social media paid advertising, and search engine marketing.
Digital marketing is beneficial for increasing brand awareness and industry authority, boosting website traffic, and increasing overall leads and revenue.
Outbound marketing refers to promoting your product or service to consumers who weren’t actively looking to purchase anything. Outbound marketing intends to bring awareness to your products or services to generate leads. Some common outbound marketing strategies include subscriber emails, cold calling, and billboards.
Inbound marketing is the exact opposite of outbound marketing. Inbound marketing focuses on creating high-quality content that attracts customers to your brand, followed by engagement through email marketing and chat features.
Content marketing covers any marketing efforts that use content assets—for example, blog posts, infographics, eBooks, videos, webinars, etc. Content marketing assets build brand awareness and drive clicks, leads, and sales. Most importantly, when you combine these assets correctly, you develop a clear, long-term marketing strategy for your business.