Clothes rack to illustrate shopping 3 tips to prepare your webshop for Black Friday month The start date of your actions is immediately the deadline you are working towards. There are more important moments to take into account in November Belgium Phone Number around Black Friday (week). Think Singles Day (November 11), the start of Cyber Week (November 22) and Cyber Monday (November 29). Good planning and strategy is therefore essential. Avatar Werker shares a few tips and tricks to prepare your webshop for this hectic pace: Create audience lists on time.
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Even before the orientation process of a product starts. With that, you can then serve someone at the right time with a targeted Search or Shopping ad. Use countdown ads for your actions with Google Ads Scripts . This alerts potential buyers to your upcoming sale (or when it ends). Deploy Smart Shopping campaigns in a timely manner . With large amounts of data, buying signals can be noticed earlier and you can bid more efficiently during auctions. You can read more about this in his article with tips to prepare your webshop for Black Friday month . black friday sales 5 promising tips & tricks for your social media advertising Where Cyber Monday was actually intended as an online variant of Black Friday, the holiday is shifting more and more from the shopping streets to the internet.
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Social media accounts for a significant share of Black Friday traffic at over 10% and is expected to grow even more. Do you want to draw attention to your actions through social media campaigns? Take advantage of the tips and tricks of Tara Bos: Get in touch with your target group on time. For example, by sharing more about your upcoming deals on your organic channels or by collecting email addresses via a lead ad campaign. Plan your social media ads ahead. Ad prices are rising in the run-up to Black Friday. With a reach & frequency campaign, you determine the frequency, costs and reach of your campaign in advance and you know exactly what costs you can expect.