Why is it so different from b2c? We solve these doubts and many more. B2b marketing. What exactly? We start with the most basic, and that is to understand what b2b marketing is . This type of marketing focuses on business-to-business marketing strategies. What Strategies Can Be Really Effective in Capturing B2B Customers?
That, is, the customer is not the final consumer. But, rather another Accounting Directors Email Lists company or organization. Any company that sells products or services to other companies is a b2b company. Therefore, must attract b2b clients (ie companies that are clients of other companies). Differences between b2b and b2c marketing if we understand the above definition of b2b marketing, it is easy to know what is the difference with b2c. What Strategies Can Be Really Effective in Capturing B2B Customers?
The Latter Focuses Its Efforts
On the final consumer, that is, on a person who, without representing any organization or company, wants to buy or acquire a product or service to meet their needs as an individual. Therefore, the main difference is the client, b2b business to business, and b2c business to end customer.
B2b clients we already have very clear differences between these two types of marketing, so now we are going to focus on the marketing strategies that work best for b2b companies, and that is because marketing strategies to attract b2b customers have their peculiarities compared to those of acquisition of b2c clients.
But, In Order to Develop
The appropriate b2b marketing strategies, we must be clear about the journey that a b2b customer goes through before making a product purchase or service acquisition. How to attract a b2b client? We can differentiate 3 different stages that the b2b client will go through before purchasing a product or service.
They are the following: b2b customer stages awareness: the potential client experiences and exhibits the symptoms of a problem or need. In this phase you are conducting educational research to better understand your problem/need and give it a name. Consideration: the potential client already knows what his problem or need is, and seeks more specific information to understand all aspects of it.