You Can Educate Your Prospects

Or do you need software like Instapage or Unbounce? Or maybe you skip the landing page completely, and only work with LinkedIn: directly post articles or advertise with lead forms. Think about how you will get your content quick and dirty, for example: Write a short article with ‘X tips, ideas, dos, and don’ts for or a checklist. Reuse Bosnia and Herzegovina Phone Number existing content. It’s often the case that old blogs get dusty when you could update and republish them. For example, you can also extract a piece from an existing whitepaper or webinar to turn it into a blog or email. Sometimes you should work smart, not hard Offer a quick scan.

Educate Your Prospects

You only need to create a landing page for this. It only takes work when you actually generate leads. 4. Dive into the matter In addition to the low-hanging fruit, it’s still very rewarding to delve a little deeper into topics. Especially if you also want to be seen as an authority in your field. It may sound trite to do this with a white paper or e-book, but it’s effective. Never change a winning team! Why is this a good idea? You often see e-books, white papers, and the like, because it works. People still think it’s a fair exchange: free information from an expert, in exchange for some personal data. With the help of this kind of deeper content, you can educate your prospects.

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Your Prospects What

In the B2B world, you often have to explain to your prospects what their problem is. A white paper or e-book helps you nurture your leads and show that you know how to deal with their problem. It can be a good lead generation tool for prospects and leads with a somewhat higher level of knowledge, who are already a bit further in the buyer journey. That’s how you do it Think of a main topic. On which topic would you like to claim thought leadership? And what topics is your target audience waiting for? What is valuable to them? I always say: a beautiful design is half the battle. Make sure it looks attractive, uncluttered and professional.

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